Organisations around the world are working to create a universally recognised label for “human-made” products and services amid growing concerns about the spread of artificial intelligence in creative and professional industries.
Labels such as “Proudly Human,” “Human-made,” “No AI,” and “AI-free” are increasingly appearing on films, books, marketing materials and websites.
The move is largely driven by fears that AI-powered automation could replace jobs or disrupt entire professions, particularly in creative and knowledge-based sectors.
As a result, some creators and companies are trying to signal that their work is produced without the use of AI tools.
Reports indicate that at least eight different initiatives are currently working on certification systems for human-created products.
The goal is to develop a label that could gain global recognition similar to the Fairtrade International logo, which identifies ethically sourced goods.
Read Also: Generative AI and Academic Writing: A Scholar’s Perspective
However, the existence of several competing labels has created uncertainty about which standard will become widely accepted.
Experts warn that the lack of a single recognised standard may confuse consumers.
According to Dr. Amna Khan, a consumer expert at Manchester Metropolitan University, different definitions of “human-made” or “AI-free” could weaken trust.
Khan added that establishing a clear and universal definition will be necessary to build consumer confidence.
As AI continues to transform industries, the debate over how to identify and value human-created work is expected to grow.
