Tag: branding

Aristotle’s Thoughts Still Driving Public Relaitons over 2,000 Years

Public relations is persuasion, simplicitas! The practice exists to subtly influence perception…

Kabiru Abdulrauf Kabiru Abdulrauf

Opinion: Content May Be King, But Strategy Rules

In the digital ecosystem, “content is king” has become a familiar mantra.…

Samira Usman Adam Samira Usman Adam