Adekunle Gold is now the Brand Ambassador for The Macallan in Nigeria. The announcement highlights a shared focus on craft, creativity, and excellence.
The reveal took place at the Macallan Timeless Collection event in Lagos. The event was held on April 17, 2026, at The Anthonia by Civic Centre in Ikoyi. Guests from entertainment, business, and media attended.
The Macallan showcased its new Double Cask and Sherry Oak collections at the event. The brand also used the moment to confirm its partnership with Adekunle Gold.
The collaboration did not start overnight. It began in April 2025 with an exclusive dinner in Lagos. It continued through creative projects and brand activations across the year.
The Macallan featured in Adekunle Gold’s Coco Money music video. The brand also joined events around his Fuji album rollout in 2025. These moments built a natural connection between both sides.
Adekunle Gold said the partnership reflects shared values. He highlighted discipline, intention, and timeless creativity. He also said both sides value quality over speed.
Hammed Adebiyi of Edrington said the singer fits the brand’s identity. He pointed to Adekunle Gold’s influence and strong creative direction.
As ambassador, Adekunle Gold will lead cultural campaigns for The Macallan in Nigeria. He will also support curated events and lifestyle experiences.
The partnership aims to connect the brand with younger luxury consumers. It also strengthens The Macallan’s presence in Nigeria’s creative space.
