Nigerian content creator and interviewer Isbae U has explained why he deliberately avoided becoming one of the many skit makers shaping Nigeria’s entertainment scene.
The media personality said he wanted a creative path that would give him a distinct identity. He did not want his career to follow the familiar skit making format that had gained popularity among young Nigerian creators.
Instead, he turned his attention to interviews and conversations, which eventually led to his popular show, Curiosity Made Me Ask.
Isbae U has built a strong identity through his unusual interview style. He asks celebrities direct, humorous and sometimes uncomfortable questions. His approach often sparks conversations online and keeps viewers engaged.
The format has also helped him carve out a space within Nigeria’s fast growing digital entertainment industry.
While explaining his decision, Isbae U said he wanted to create something different from the crowded skit making space. He chose a format that allowed him to combine humour, curiosity and provocative questions.
That choice helped him develop Curiosity Made Me Ask into one of his most recognisable projects.
Isbae U’s career highlights the growing range of opportunities for Nigerian digital creators. Skits remain popular, but creators now explore interviews, podcasts, documentaries, commentary and other formats. For Isbae U, choosing interviews gave him room to develop his own style and build a distinct identity beyond skit making.
