Mildred Okwo has raised fresh concerns about the future of the Africa Magic Viewers’ Choice Awards, suggesting that the current edition could mark the end of the popular awards platform.
She shared her view in a post on X, where she expressed doubt about the long-term sustainability of the event.
“I will be very surprised if this AMVCA is not the farewell edition,” she wrote.
Okwo linked her concerns to recent changes in ownership and shifting business priorities within MultiChoice.
In another post, she questioned whether the awards can continue to attract investment under the company’s evolving strategy.
“I doubt the new owners will support shows that fail to deliver strong returns within the first few years. Producing that show costs a lot of money,” she stated.
MultiChoice has continued to push its streaming platform, Showmax, as it competes in the fast-growing digital entertainment space.
This strategic shift has increased focus on scalable, revenue-driven content, raising concerns about the future of high-cost television productions like the AMVCA.
Despite the uncertainty, organisers have moved ahead with preparations for the 12th edition of the awards.
They have closed voting and confirmed that they will announce winners on May 9.
The organisers thanked viewers for their participation and support throughout the voting process.
The ceremony will air live across Africa Magic channels, with the red carpet scheduled for 4:00 p.m. WAT and the main event set for 7:00 p.m.
This year’s edition will feature 32 categories, including jury-decided awards, audience-voted categories, and special honours such as Lifetime Achievement and Trailblazer awards.
Joke Silva will serve as Head Judge for the 2026 edition, taking over from Femi Odugbemi.
Organisers have also introduced new categories to expand pan-African representation.
The conversation about the awards’ future has intensified since Canal+ secured approval in July 2025 to acquire additional shares in MultiChoice.
This move could reshape the company’s direction across Africa and deepen its focus on digital platforms.
As the industry evolves, stakeholders continue to question whether large-scale events like the AMVCA can sustain long-term investment in a rapidly changing media landscape.
