Rob Gronkowski, Taylor Lewan and Will Compton teamed with FanDuel to promote responsible sports betting as the Super Bowl nears, the campaign emphasised.
The initiative encourages fans to “play with a plan” and to bet responsibly on the big game, industry insiders said.
Gronkowski, a former New England Patriots tight end, said fans should build and stick to a betting strategy.
He added that bettors must prepare, manage expectations and wager only within their plan to avoid harmful habits.
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Taylor Lewan said bettors should approach the game thoughtfully, not impulsively, and emphasised gambling responsibly is crucial.
Will Compton, Lewan’s podcast partner, joked about limited prop bet options, but underscored the overall message of caution.
FanDuel’s campaign comes as sports betting gains popularity and participation spikes around major events like the Super Bowl.
Experts and advocates have raised concerns about gambling harms, particularly during major sporting events, and welcome such messages.
The joint effort seeks to balance fan engagement with safeguards against problematic betting behaviour.
As the Super Bowl approaches, organisers expect high betting volumes and urge customers to use responsible practices and tools.
